Yoichi Yamada (born April 21, 1964) is a video game planner at Nintendo and a prominent member of the Zelda team, having worked on almost every Zelda game released since the A Link to the Past days as a planner.

In his first projects at the company he worked on early sound and polygon research on the SNES, and later on was also involved on titles like Star Fox, Wave Race 64, and Luigi's Mansion

Since the GameCube era, Yamada has been one of the main planners and supervisors of the Zelda series, having worked on nearly every title of the series.