Wii no Ma(JP) (Wii Room in English) was a Japan-exclusive Wii Channel operated by Wii no Ma Inc.(JP) that launched on May 1, 2009. It is a video-on-demand service made exclusively for the Wii that was officially announced on April 22nd of 2009 and is a joint venture between Nintendo and advertisement agency Dentsu. Unlike what the Xbox 360 and Playstation 3 has to offer, Wii no Ma will presumably not have feature films for some time, but rather family-friendly programs.
The hub of Wii no Ma is a living room where up to 8 Miis can interact with each other, and even do daily activities such as eat dinner. The service offers free programs and pay-to-watch videos. After watching a video, the viewer can explain how enjoyable it was to him or her. The grading system is similar to what is offered on the Nintendo Channel.
Following Wii no Ma's closure, Wii no Ma Inc. became Nintendo Network Service Inc.