Tadashi Sugiyama (born April 15, 1959) is a Nintendo producer and former manager of the Nintendo EAD Group 5. He has worked on a number of franchises, including the F-Zero, Mario Kart, Star Fox, and Wii Fit franchises.


Sugiyama joined Nintendo in 1982, one year before the release of the Famicom. During his first years at the company, he worked on graphic design and creating characters such as the Ice Climbers. Later on, he became a director, starting with Zelda II: The Adventure of Link.

His first project on the SNES was Pilotwings; after that, he directed Super Mario Kart with Hideki Konno, where he was in charge of design and course planning. He was also the assistant director of Super Mario All-Stars. Later, on the Nintendo 64, he was the visual director of Mario Kart 64 and the main director of F-Zero X. During his work on those titles he was also involved directly in some of the graphic design himself.

After his work on Luigi's Mansion and Mario Kart: Double Dash!!, he had a mostly supportive role, until he was appointed as the head of Nintendo EAD 5. Ever since, he has been the main producer of the Wii Fit, Star Fox, and Steel Diver franchises, as well as Tank Troopers.

Due to Sugiyama's lack of credits since 2016, it is unknown what his current occupation at Nintendo is or whether he remains in the company.

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