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Shinji Hatano was the general manager of the Nintendo Licensing Division and the Nintendo Marketing Division, as well as the Representative Director of Nintendo. Prior to this he was the general manager of Nintendo Accounting Division. As the general director of the Licensing Division, Hatano was largely responsible for luring Square Enix back to Nintendo, the addition of first party characters in third party games such as Soul Calibur II, and numerous Mario spin-off games such as the Mario Party and Mario & Luigi games.

Shinji Hatano was also credited as executive producer of the Animal Crossing movie and some Mario Party titles along with Satoru Iwata. He retired from the company in 2013.

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