Nintendo
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This is a list of Reggie Fils-Aimé's most memorable quotes.

E3 quotes

E3 2004

  • "It's a new day. A new day for me, and a new day for Nintendo."
  • "DS not only changes Nintendo, it changes our industry."
  • "My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games."

E3 2005

  • "Don't make me do it. I'll take your name."
  • "If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place."

E3 2006

  • "The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works....for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen."
  • "Mr. Iwata, perhaps this year I can just take the names and you can kick the....you know..."
  • "Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better."

E3 2007

  • "My body is ready!"
  • "My name is Reggie, and I, am happy."

E3 2012

  • "At least I don't need a sword to kick ass and take names, alright."
  • "I feel just like a purple pikmin."

E3 2016

  • "Three decades ago, the first Zelda game changed the way millions of people thought about video games and this week you'll discover a game that could change this thinking again."

E3 2017

  • "The game is fun. The game is a battle. If it's not fun, why bother? If it's not a battle, where's the fun? It's a test that you pass or a quest that you fail. A race against time. Fun and battle always lock together. But the game is also something else. It's a journey; a passport to new worlds, maybe even an odyssey. A look, a feel, an exploration, close your focus and open your mind. Yes, the journey requires the right ticket, and that ticket is Nintendo Switch. But in the end it's not just where you can take your game; it's where your game can take you. So let's go."

E3 2018

  • "I can't wait to drop off the battle bus, and meet some of you on the battlefield in Fortnite."
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