Pressure doubles the foe's PP usage for every successful hit. This ability works even if the Pokémon is immune to the attack's type, for example, using Earthquake against a Flying-type Pokémon.
As of the fourth generation, one is alerted to the presence of Pressure by the message "(Name of ability holder) is exerting it's Pressure!"
Outside of battle
If the Pokémon with Pressure is leading the party, then Pressure increases the chance of battling a higher-leveled wild Pokémon by 50%. See also Hustle and Vital Spirit.