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Nintendo Minute

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Nintendo Minute is an American online gaming web series created by Kit Ellis and Krysta Yang for Nintendo of America's official YouTube channel.[1] The series was hosted by Ellis and Yang, who regularly showcased new and upcoming games as well as Nintendo's presence at conferences and events, serving as a successor to Nintendo Week and Nintendo Show 3D. From 2013 to 2021, the series aired over 400 episodes, with new episodes airing every Friday.

History[]

Series hosts Kit Ellis and Krysta Yang had worked at Nintendo of America as public relations managers prior to the creation of Nintendo Minute.[2][3] The series was created by the two as a way to expand Nintendo's then-sparse social media output, with Yang being inspired by YouTube content creators and Ellis being inspired by 1Up.com's The 1UP Show.[1] Episodes were uploaded to Nintendo of America's official YouTube channel, as well as the Nintendo eShop and the Nintendo Switch's News application.[4] Nintendo Minute episodes often appeared on the eShop's monthly charts as some of the platform's most-viewed videos.[5][6][7][8][9]

Following the COVID-19 pandemic in 2020, Kit and Krysta occasionally uploaded videos of themselves playing Animal Crossing: New Horizons.

Production[]

Production for the series was done without a proper production team for several years.[1] Stephanie Ngo served as producer since its creation.[10] Episodes were filmed on Mondays in a studio setting in Nintendo of America's San Francisco office.[3] All footage was then sent to Nintendo's office in Redmond, Washington, where it was to be edited by the AV team, with Ellis and Yang writing editing notes for the editors.[1] Later on, the series became more consistent with video uploads, uploading one new video almost every Friday.[1] Music for the series was composed by Dale North, who also composed the theme for the Nintendo Power Podcast and Nintendo eShop's The Download.[11]

Cancellation[]

The series aired its final episode on December 17, 2021.[12] Ellis and Yang later revealed in an interview with MinnMax that they had left Nintendo due to the closing of the company's San Francisco office, where Nintendo Minute was filmed.[13] Although the two were offered to relocate to Nintendo's Redmond office, Ellis and Yang both declined, leading to the series' cancellation.[13] Following Nintendo Minute's cancellation and their departure from Nintendo, Ellis and Yang began The Kit & Krysta Podcast in February 2022.[14]

In December 2022, all episodes of Nintendo Minute were set to private on Nintendo's YouTube channel.[15]

Ellis and Yang founded Never A Minute Marketing in 2023, a company that provides various marketing services to smaller video game studios.[14]

Overview[]

The series was hosted by the two hosts since the series began airing in Spring 2013. Early episodes were more sporadic, often lining up with major Nintendo releases or conventions. The format changed between episodes, especially as the show became more regular. Sometimes, the series featured gameplay previews, while other times they did unboxing for releasing Nintendo products and during events like E3 or PAX, they would do interviews with Nintendo developers. During off weeks, the hosts would attempt challenges with released Nintendo titles and compete in challenges related to Nintendo. The show also covered the Nintendo fan community, regularly inviting Nintendo YouTubers, interacting with the commenters and interacting with Nintendo fans at convention.

Description[]

This description is on the Nintendo Minute channel on the Nintendo Switch for anyone with an account in the Americas.[4]

"Want to see exclusive gameplay, interviews with game developers, and an insider's view into the world of Nintendo? Kit and Krysta have you covered! But remember, Nintendo Minute is never a minute."[4]

[]

In earlier episodes of Nintendo Minute, the logo had a red bolded line and triangle that stretched out to reveal the words "Nintendo Minute" in dark gold.

In 2016, the line and triangle stayed, but rather than the shape expanding on its own, Miis representing Kit and Krysta grabbed both sides and stretched the logo out. The "Nintendo Minute" words are now dark red with a Mario Bros. level map in the same color. The subtitle "with Kit and Krysta" was added as well.

In 2017, a Nintendo Minute jingle was added, and would play throughout the entire episode. The animation changed as well, with a close-up image of Mario bashing a block, with the logo zooming out to reveal the Nintendo Minute logo. It is now a dark red speech bubble with the words "Nintendo Minute" now in bolded white bubble letters. The Super Mario Bros. level map icon stayed, and underneath the red box, the subtitle "with Kit and Krysta" was placed in the white section.

From 2019-2021, the theme song was louder with a higher pitch, and the logo was slightly more vibrant.

Jingle[]

As of 2018, Nintendo Minute has a theme song. It is quieter in the earlier episodes, but recently it got louder and higher-pitched.

Slogan[]

The slogan, stated at the end of every episode, is, 'Nintendo Minute is never a minute!", mostly stated by Kit.

Ending Theme[]

Plays at the end of every episode since "Unboxing all LEGO Mario sets coming August 1", posted on June 16.

The theme was composed by Dale North, who composed many of the Nintendo Minute songs.[11] The lyrics for the theme are as follows:

Nintendo Minute is never a minute (Minute).

Sit down, relax, because time has no limit (Limit).

Kit and Krysta are having so much fun,

Hanging out, playing games

'Til it's time to run

Now we're done.

Gallery[]

Trivia[]

  • This is the only subsection of Nintendo to be a YouTube series.
  • Series producer Stephanie Ngo appeared in the video "Amaze-Ink May Splatoon Mess Fest Vlog."[16]
  • Krysta Yang appeared in the April 23, 2012 episode of the Nintendo 3DS eShop news show, Nintendo Show 3D, discussing the Spirit Camera: The Cursed Memoir Experience in San Francisco, California in a segment that had been uploaded to YouTube earlier that April.[17]
    • She also appeared in the July 26, 2012 episode, discussing the Nintendo Gaming Lounge at the San Diego Marriott Marquis & Marina during San Diego Comic-Con 2012.[18]

See also[]


References[]

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Scorpio, Mike (February 25, 2022). "[Video] Kit & Krysta Podcast Episode 2 – Nintendo Minute Origins". Miketendo64. "Kit Ellis & Krysta Yang are back with episode 2 of the Kit & Krysta Podcast. In this episode, they talk about the origins of Nintendo Minute and how it came to be."
  2. ↑ Kit Ellis's LinkedIn profile.
  3. ↑ 3.0 3.1 Krysta Yang's LinkedIn profile. "Manager of Public Relations Jul 2016 to Jul 2020 · 4 yrs 1 mo San Francisco Bay Area • Manage cross-functional global teams and external agencies to deliver top-tier integrated marketing hardware and software campaigns to launch products such as Nintendo Switch, Super Mario Bros. and Pokémon • Produce and manage web series on Nintendo’s social channels to engage and grow the gaming community"
  4. ↑ 4.0 4.1 4.2 Seedhouse, Alex (August 22, 2017). "Nintendo Switch News Service Adds Nintendo Minute Channel". Nintendo Insider.
  5. ↑ rawmeatcowboy (June 4, 2015). "Wii U, 3DS eShop charts and video additions - June 3rd, 2015". GoNintendo. "Videos: 7. Nintendo Minute – AMAZE-INK May Splatoon Battle Dojo 10. Nintendo Minute – AMAZE-INK May Splatoon Mess Fest Vlog 16. Nintendo Minute – Mario Party 10 with Lamarr Wilson"
  6. ↑ Brian (April 21, 2017). "Wii U eShop charts (4/21/17)". Nintendo Everything. "Videos: 14. Nintendo Minute – Mario Kart 8 DLC Pack 2 First Look"
  7. ↑ Brian (April 22, 2020). "3DS eShop charts – April 22, 2020". Nintendo Everything. "Videos: 13. Nintendo Minute – Tomodachi Life"
  8. ↑ Brian (January 6, 2021). "3DS eShop charts – January 6, 2021". Nintendo Everything. "Videos: 14. Nintendo Minute – Tomodachi Life"
  9. ↑ camcritiques (July 28, 2022). "3DS eShop Charts for July 27th, 2022". GoNintendo. "Videos: 19. Nintendo Minute – Tomodachi Life
  10. ↑ Stephanie Ngo's LinkedIn profile. "Nintendo Corporate Communications Jan 2011 to Jul 2014 · 3 yrs 7 mos -Supported the creation of the Nintendo Minute series, editing over 50 videos & coordinating giveaways."
  11. ↑ 11.0 11.1 "Credits — Dale North Music". Dale North Music. "Nintendo Minute main theme (2021) (Nintendo) Composer Internet Social Media The theme and music Nintendo of America’s long-running show? That’s a-me! Nintendo Minute music bed, end card (2020) (Nintendo) Composer Nintendo hired me to write a super cute set of songs for their marketing arm. Nintendo Minute Jingle, logo, theme song, and music bed (2019) (Nintendo of America) Composer Reggie Fils-Aimé signed my contract lol Nintendo Minute (2017) (Nintendo of America) Composer"
  12. ↑ Fields, Sarah (December 20, 2021). "Nintendo Minute Airs Its Final Episode". Game Rant. "Kit and Krysta never explicitly state why the show is ending, though it may have something to do with the COVID-19 pandemic making in-person shows more difficult to safely record, or the recent Nintendo corporate closures."
  13. ↑ 13.0 13.1 Doolan, Liam (February 5, 2022). "Nintendo Minute's Kit And Krysta Reveal Why They Left The Company". Nintendo Life. "There were a lot of questions raised about their sudden departure, and they've now spoken about this themselves during an interview with the YouTube channel MinnMax. As suspected - it's all to do with the closure of Nintendo's San Francisco office in California, with the pair ready to start a "new chapter" rather than relocate to Nintendo of America's headquarters."
  14. ↑ 14.0 14.1 Lopez, Alan (December 31, 2023). "Feature: What Video Game Consultants Actually Do, And Why ‘Kit & Krysta’ Are Doing It". Nintendo Life. "While they publically billed their exits as reasonable due course after a long stint at the company, shortly afterward, the two started a Patreon for The Kit and Krysta Podcast, a show that borrows the sensibilities of Nintendo Minute, but with fewer restrictions, and with an industry-wide scope. Then on August 3rd, 2023, the two announced the public opening of Never A Minute Consulting, their very own video game consulting agency."
  15. ↑ Doolan, Liam (December 21, 2022). "Nintendo Minute Videos Are Being Set To Private On Nintendo's YouTube Channel". Nintendo Life.
  16. ↑ DePapier, Luther (May 18, 2015). "Nintendo Minute – Amaze-Ink May Splatoon Mess Fest Vlog". NintendObserver. "I think that’s the first time we see producer Stephanie on Nintendo Minute."
  17. ↑ Maniac (3 October 2012). "Spirit Camera: The Cursed Memoir Unboxing". GameXcess.net. "Secondly, the preview event that was referenced did get promotional coverage of it on Nintendo Show 3D, which is a bi-weekly 3D video series on the Nintendo eShop. For those of you who don't have a 3DS and as such no access to the show, here's the clip of the Spirit Camera event downsampled to glorious 2D."
  18. ↑ "Nintendo 3DS XL at San Diego Comic-Con". Nintendo of America on YouTube.
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