Howard Lincoln (born on February 14, 1940) is the former chairman of Nintendo of America.


Working with Nintendo's American branch in 1981, Lincoln saved the company from an almost certain doom when Universal Studios sued them under the claim that they infringed on "their" King Kong license. Lincoln hired John Kirby to represent Nintendo in the case.

Kirby managed to win, stunning many onlookers who were shocked that such a small, unknown company could defeat the multi-billion dollar corporation that was MCA. After years of working with Nintendo, Howard Lincoln became the chairman and Chief Executive Officer of the Seattle Mariners MLB team in Washington, a team owned in part by Nintendo.