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Hiroyuki Kimura is a video game designer and the former manager of Nintendo EAD Software Group No. 4. When he joined Nintendo in 1988, he helped design the Lava Lotus and Spike characters in Super Mario Bros. 3 before he was assigned to Nintendo R&D1, where he did design on many games, like the Maridia background in Super Metroid.

Since the Nintendo 64 era, he has worked for Nintendo EAD. He was the director of most Super Mario Advance titles and eventually became the producer of most games in the Big Brain Academy, New Super Mario Bros., and New Play Control! series, as well as Pikmin 3.

After Nintendo EPD was structured, he became progress manager for various games, although he also retained his role as coproducer on the 2D Mario series.

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