|
Devon Pritchard is currently Executive Vice President of Revenue, Marketing and Consumer Experience at Nintendo of America. She joined the company in 2006. She will take over as the fifth President of Nintendo of America on January 1, 2026.
History[]
Devon Pritchard joined Nintendo of America in 2006 as a part of marketing. Over the years, she eventually became Executive Vice President of Business Affairs and Publisher Relations.
In 2022, she was named Executive Vice President of Sales, Marketing and Communications, after serving as the acting head of the team since late 2021 when Nick Chavez left. [1] In this role, she oversaw the marketing and release of various major titles in North America. This is her current role, just with the department renamed.
In January 2026, she will take on the title of President and COO of Nintendo of America from Doug Bowser. In this role, she will join the board of Nintendo at an Executive Officer.[2] She would be the fifth person with the title.
Game Credits[]
Special Thanks[]
Trivia[]
- She will be the first female President at any of Nintendo branches.