Advertisement campaigns

Terminology

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Nintendo has had many interesting techniques and tries at marketing! This is a list of Advertisement Campaigns that Nintendo has tried across the globe since the NES days to the newest generation of gaming - the Nintendo Switch.

Wii U

How Will U Play

3DS

Kisekae (New 3DS, Japan, 2014)
How Will You Play (America, Holiday 2013)

Wii

New Generation - The Wii is not the next generation, it is a new generation.
Playing is Believing, or Playing=Believing (For Wii, announced at E3 2006)
Wii Move You - online campaign in Europe, see NintendoRevolution.ca
What is this? (Japan, 2006)
Wii would like to play (America, 2006)
Wii are Familii (America, 2007)

DS

Touch Generations (The Current campaign for the DS to bring Games to a different audience. Some of the games the campaign will be with are Nintendogs, Brain Age, Tetris DS, and more)
Touching is Good. (Nintendo DS)
Touch Me! (DS in Europe up until November/December 2005)
Pick up and Play (DS in some countries)
Open up and play (DS, Europe)

GameCube

Born to Play
Who Are You? (America, 2002-2005)
Get into it (Australia 2001)
The life is a game. (Hungary, 2002)

N64

Change the System. (1996)
Get N or get out. (1997)
Welcome to the future. (1999)
Vous n'en reviendrez pas (You will be amazed in english) (France, 1998)

Game Boy Advance

Life, Advanced. (2001)
Are you a real gamer? (Hungary, 2001)

Game Boy Color

Get into it! (1998)
Feel Everything Everywhere (Europe, 1999)

Virtual Boy

A 3-D game for a 3-D World (Virtual Boy)

SNES

The Best Play Here.
Now your playing with power, Super power. (1991)
El Cerebro de la Bestia. The Brain of the Beast (Spain, 1992-94)

Game Boy

Now you're playing with portable power.

NES

Now you're playing with power. (NES, 1985)

Multi-Console

Play it Loud! (second row of original Game Boys, N64, and Virtual Boy 1994.)
Who are you? (America, featuring different Nintendo Mascots on each ad, some adverts featuring Goldfrapp)
Too Much Fun. (Canada)
Gaming 24:7 (Europe)
We Do what Nintendon't (Actual ad for Sega Genesis)
Settle it in Smash - American ad campaign for Super Smash Bros. for Nintendo 3DS / Wii U
Play Nintendo -(Wii U and 3DS, America, Holiday 2014)

Trivia

In the ad for Super Mario Land 2: 6 Golden Coins for the Game Boy, the campaign says "The power's in your hand!"

For understandable reasons, "Touching is Good", a marketing campaign for the DS, was quickly taken over by another phrase.

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