Advertisement campaigns

Nintendo has had many interesting techniques and tries at marketing! This is a list of Advertisement Campaigns that Nintendo has tried across the globe since the NES days to the newest generation of gaming - the Nintendo Switch.

Wii U

• How Will U Play

3DS

• Kisekae (New 3DS, Japan, 2014)
• How Will You Play (America, Holiday 2013)

Wii

• New Generation - The Wii is not the next generation, it is a new generation.
• Playing is Believing, or Playing=Believing (For Wii, announced at E3 2006)
• Wii Move You - online campaign in Europe, see NintendoRevolution.ca
• What is this? (Japan, 2006)
• Wii would like to play (America, 2006)
• Wii are Familii (America, 2007)

DS

• Touch Generations (The Current campaign for the DS to bring Games to a different audience. Some of the games the campaign will be with are Nintendogs, Brain Age, Tetris DS, and more)
• Touching is Good. (Nintendo DS)
• Touch Me! (DS in Europe up until November/December 2005)
• Pick up and Play (DS in some countries)
• Open up and play (DS, Europe)

GameCube

• Born to Play
• Who Are You? (America, 2002-2005)
• Get into it (Australia 2001)
• The life is a game. (Hungary, 2002)

N64

• Change the System. (1996)
• Get N or get out. (1997)
• Welcome to the future. (1999)
• Vous n'en reviendrez pas (You will be amazed in english) (France, 1998)

Game Boy Advance

• Life, Advanced. (2001)
• Are you a real gamer? (Hungary, 2001)

Game Boy Color

• Get into it! (1998)
• Feel Everything Everywhere (Europe, 1999)

Virtual Boy

• A 3-D game for a 3-D World (Virtual Boy)

SNES

• The Best Play Here.
• Now your playing with power, Super power. (1991)
• El Cerebro de la Bestia. The Brain of the Beast (Spain, 1992-94)

Game Boy

• Now you're playing with portable power.

NES

• Now you're playing with power. (NES, 1985)

Multi-Console

• Play it Loud! (second row of original Game Boys, N64, and Virtual Boy 1994.)
• Who are you? (America, featuring different Nintendo Mascots on each ad, some adverts featuring Goldfrapp)
• Too Much Fun. (Canada)
• Gaming 24:7 (Europe)
• We Do what Nintendon't (Actual ad for Sega Genesis)
• Settle it in Smash - American ad campaign for Super Smash Bros. for Nintendo 3DS / Wii U
• Play Nintendo -(Wii U and 3DS, America, Holiday 2014)

Trivia

In the ad for Super Mario Land 2: 6 Golden Coins for the Game Boy, the campaign says "The power's in your hand!"

For understandable reasons, "Touching is Good", a marketing campaign for the DS, was quickly taken over by another phrase.

See Also

• Wii Trademarks
• Wii Domain Names