User blog comment:Rocketslime 1 1/Pure Nintendo Magazine/@comment-116663-20121013234713

After looking at the website, it seems the actual site has been around a few years. There are news posts dating quite a ways back. It must just be their publication that's new. If they're making money off of it, then they must have gotten the "okay" from Nintendo.

I may be wrong about all that, but that's what it looked like to me at first glance.