Treasure Master

Treasure Master is an Nintendo Entertainment System 2D action platformer game developed by Software Creations and published by ASC Games in December of 1991 exclusively in North America.

Contest
The game held a contest where a player who entered the password that was announced on MTV to unlock the secret world, the password is 3HDJL9DNQV2WYTV4S91RXR86, when the player had completed the game plus the secret world they would get a phone number to call to claim their price, the phone number is 1-900-370-UWIN, if one would win the contest they would be allowed to choose between 3 "grand prizes", the first one was Fantasy Rock Concert or Sports Spectacular in the U.S. for you and 3 friends or Fantasy Game Room or $10,000 cash equivalent.

In popular culture
For the 148th episode of The Angry Video Game Nerd the game was reviewed for the reason that "The Nerd" needs money to buy more "shitty" games when he later finishes the game he sees that you needed to complete the contest before April 11, 1992 to get the prize.