Nintendo EAD Users Interface and Effects

 is a division within Nintendo Entertainment Analysis and Development. They were responsible for many of the Wii's internal features such as the Wii Message Board. It's unclear what else they have developed, though members of the team, such as Tomoaki Kuroume, have been credited in various video games such as Super Mario Galaxy, Punch-Out!!, and The Legend of Zelda: Phantom Hourglass.